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Academic Journal

Speaking for "Free": Word of Mouth in Free- and Paid-Product Settings.

Subjects: *Word of mouth advertising; *Pricing; *Product reviews

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p276-290. 15p. 1 Diagram, 3 Charts, 4 Graphs.

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Academic Journal

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities.

Subjects: *Brand communities; *Word of mouth advertising; *Consumer complaints

  • Source: Journal of Marketing. May2019, Vol. 83 Issue 3, p1-21. 21p. 2 Diagrams, 5 Charts, 1 Graph.

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Academic Journal

How eWord of Mouth valences affect price perceptions.

Subjects: *Word of mouth advertising; *Influencer marketing; *Viral marketing

  • Source: International Journal of Market Research. Jan2019, Vol. 61 Issue 1, p50-63. 14p. 1 Color Photograph, 1 Diagram, 4 Charts, 4 Graphs.

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Academic Journal

Does culture affect sentiments expressed in cruise tours' eWOM?

Subjects: *Word of mouth advertising; *Customer satisfaction; *Tourism marketing

  • Source: Service Industries Journal. Jan2019, Vol. 39 Issue 2, p154-173. 20p. 2 Color Photographs, 1 Diagram, 3 Charts, 1 Graph.

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