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Academic Journal

Immediate Responses of Online Brand Search and Price Search to TV Ads.

Subjects: *Television advertising; *Web search engines; *Brand name product sales & prices

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p81-100. 20p. 9 Charts, 3 Graphs.

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Academic Journal

Does It Pay to Be Real? Understanding Authenticity in TV Advertising.

Subjects: *Television advertising; *Brand name products; *Financial performance

  • Source: Journal of Marketing. Jan2019, Vol. 83 Issue 1, p24-50. 27p. 4 Color Photographs, 1 Diagram, 11 Charts, 2 Graphs.

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Academic Journal

Ad ratings when a marketer runs two commercial messages in one television program episode.

Subjects: *Television programs; *Television advertising; *Marketing

  • Source: Journal of Marketing Communications. Jun2019, Vol. 25 Issue 4, p385-402. 18p. 4 Charts, 5 Graphs.

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Academic Journal

What Do We Know About TV in the Digital Age?

Subjects: *Television advertising; Digital video; Knowledge gap theory

  • Source: Journal of Advertising Research. Mar2019, Vol. 59 Issue 1, p1-2. 2p.

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