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Academic Journal

Communicating Brands in Television Advertising.

Subjects: *Television advertising; *Branding (Marketing); *Advertising effectiveness

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p236-256. 21p. 2 Diagrams, 10 Charts, 6 Graphs.

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Academic Journal

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Subjects: *Television advertising; *Electronic information resource searching; *Automobile industry

  • Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.

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Academic Journal

Internet Versus Television Advertising: A Brand-Building Comparison.

Subjects: *Internet advertising; *Television advertising; *Advertising campaigns

  • Source: Journal of Marketing Research (JMR). Oct2014, Vol. 51 Issue 5, p578-590. 13p. 12 Charts, 2 Graphs.

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Academic Journal

Measuring the Long-Term Effects Of Television Advertising.

Subjects: *Television advertising; *Advertising; *Purchasing

  • Source: Journal of Advertising Research. Jun2015, Vol. 55 Issue 2, p123-131. 9p.

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  • 1-10 of  212,465 results for ""Television advertising""