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Academic Journal

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.

Subjects: *Targeted advertising; *Market timing; *Online shopping

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p401-418. 18p. 1 Color Photograph, 1 Diagram, 5 Charts, 10 Graphs.

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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

Scheduling Content on Social Media: Theory, Evidence, and Application.

Subjects: *Targeted advertising; *Corporate profits; *HyperlinksFacebook (Web resource)

  • Source: Journal of Marketing. Nov2018, Vol. 82 Issue 6, p89-108. 20p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.

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Academic Journal

TV Viewing and Advertising Targeting.

Subjects: *Targeted advertising; *Television advertising; *Television programs

  • Source: Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p99-118. 20p. 3 Diagrams, 6 Charts, 6 Graphs.

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Academic Journal

What Do We Know About Segmentation and Targeting?

Subjects: *Market segmentation; *Targeted advertising; *Big data

  • Source: Journal of Advertising Research. Jun2019, Vol. 59 Issue 2, p131-132. 2p.

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  • 1-10 of  145 results for ""Targeted advertising""