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Academic Journal

Fields of Gold: Scraping Web Data for Marketing Insights.

Subjects: DATA mining; MARKETING; INTERNET

  • Source: Journal of Marketing; Sep2022, Vol. 86 Issue 5, p1-20, 20p, 1 Diagram, 4 Charts, 1 Graph

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Academic Journal

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions.

Subjects: ANTHROPOMORPHISM; CHATBOTS; CUSTOMER relations

  • Source: Journal of Marketing; Jan2022, Vol. 86 Issue 1, p132-148, 17p, 1 Diagram, 2 Charts, 5 Graphs

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Academic Journal

Real-Time Brand Reputation Tracking Using Social Media.

Subjects: REPUTATION; SOCIAL media; BUSINESS names

  • Source: Journal of Marketing; Jul2021, Vol. 85 Issue 4, p21-43, 23p, 4 Diagrams, 6 Charts, 3 Graphs

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Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

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Academic Journal

Here Comes the Hyper-Connected Augmented Consumer

Subjects: Connected Consumer; Augmented Consumer; AI

  • Source: GfK Marketing Intelligence Review, Vol 9, Iss 2, Pp 10-17 (2017)

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  • 1-10 of  132 results for ""Stephen, Andrew T.""