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Academic Journal

Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation.

Subjects: *User-generated content; *Product quality; *Big data

  • Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p463-479. 17p. 2 Color Photographs, 3 Diagrams, 8 Charts, 1 Graph.

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Academic Journal

A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables.

Subjects: *Product quality; *Marketing research; Customer satisfaction research

  • Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p448-462. 15p. 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

How Happiness Affects Choice.

Subjects: *Customer satisfaction; *Consumer attitudes; *Consumer preferences

  • Source: Journal of Consumer Research. Jun2014 Supplement, pS312-S326. 15p. 5 Black and White Photographs, 1 Diagram, 1 Chart.

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  • 1-10 of  4,223 results for ""Satisfaction""