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Periodical

How your sense of fairness influences what you spend.

Subjects: *Prices; *Accounting; *MarketingThaler, Richard H., 1945-

  • Source: Market Leader. 2014, Issue Q4, p58-58. 1p.

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Periodical

Researchers must coax out the elephant in the room.

Subjects: *Consumer preferences; *Business planning; *Consumer behaviorAbsolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (Book)Rosen, Emanuel

  • Source: Market Leader. 2014, Issue Q3, p58-58. 1p.

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Periodical

Relying on the numbers just doesn't add up.

Subjects: *Decision making; *Quantitative research; *Data analysisThinking, Fast & Slow (Book)

  • Source: Market Leader. Mar2014, Issue Q2, p58-58. 1p.

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Periodical

To go forwards, sometimes you need to think backwards.

Subjects: *Marketing; Mystery fiction; Reasoning

  • Source: Market Leader. Jan2014, Issue Q1, p58-58. 1p.

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  • 1-4 of  4 results for ""SUTHERLAND, RORY""