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Academic Journal

Psychographics: Some Additional Findings.

Subjects: *Consumer research; *Research; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Nov76, Vol. 13 Issue 4, p422-425. 4p. 3 Charts.

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Academic Journal

COMPUTER ABSTRACTS.

Subjects: *Marketing research; *Marketing management; *Mathematical analysis

  • Source: Journal of Marketing Research (JMR). May76, Vol. 13 Issue 2, p161-165. 5p. 2 Diagrams.

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Academic Journal

Dimensions of Marital Roles in Consumer Decision Making: Revisited.

Subjects: *Consumer research; *Consumer behavior; *Consumer attitudes

  • Source: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p87-91. 5p. 4 Charts, 4 Graphs.

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Academic Journal

Toward a Sociology of Consumption.

Subjects: *Consumer research; *Decision making; *Marketing research

  • Source: Journal of Consumer Research. Sep76, Vol. 3 Issue 2, p65-75. 11p.

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Academic Journal

A Theory of Audience Accumulation.

Subjects: *Consumer research; *Data analysis; *Charts, diagrams, etc.

  • Source: Journal of Advertising Research. Feb76, Vol. 16 Issue 1, p21-25. 5p.

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  • 1-10 of  1,183 results for ""Research""