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Academic Journal

A Theory of Audience Accumulation.

Subjects: *Consumer research; *Data analysis; *Charts, diagrams, etc.

  • Source: Journal of Advertising Research. Feb76, Vol. 16 Issue 1, p21-25. 5p.

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Academic Journal

Psychographics: Some Additional Findings.

Subjects: *Consumer research; *Research; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Nov76, Vol. 13 Issue 4, p422-425. 4p. 3 Charts.

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Academic Journal

COMPUTER ABSTRACTS.

Subjects: *Marketing research; *Marketing management; *Mathematical analysis

  • Source: Journal of Marketing Research (JMR). May76, Vol. 13 Issue 2, p161-165. 5p. 2 Diagrams.

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Academic Journal

Dimensions of Marital Roles in Consumer Decision Making: Revisited.

Subjects: *Consumer research; *Consumer behavior; *Consumer attitudes

  • Source: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p87-91. 5p. 4 Charts, 4 Graphs.

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Academic Journal

The Impact of Perceived Community Prosperity on Job Satisfaction of Black and White Workers.

Subjects: *RESEARCH; *Employee attitudes; *Employee morale

  • Source: Academy of Management Journal. Mar1976, Vol. 19 Issue 1, p49-65. 17p. 1 Diagram, 5 Charts, 6 Graphs.

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  • 1-10 of  1,201 results for ""Research""