Psychographics: Some Additional Findings.

• Authors : Kinnear, Thomas C.¹; Taylor, James R.¹

Subjects: *Consumer research; *Research; *Consumer behavior

• Source: Journal of Marketing Research (JMR). Nov76, Vol. 13 Issue 4, p422-425. 4p. 3 Charts.

Record details

The Researcher's Sample: A Review of the Choice of Respondents in Marketing Research.

• Authors : Permut, Steven E.¹; Michel, Allen J.²; Joseph, Monica³

Subjects: *Marketing research; *Consumer research; *Industrial research

• Source: Journal of Marketing Research (JMR). Aug1976, Vol. 13 Issue 3, p278-283. 6p. 7 Charts.

Record details

COMPUTER ABSTRACTS.

• Authors : Warwick, Kenneth M.; Beckwith, Neil; Friedman, Herman P.

Subjects: *Marketing research; *Marketing management; *Mathematical analysis

• Source: Journal of Marketing Research (JMR). May76, Vol. 13 Issue 2, p161-165. 5p. 2 Diagrams.

Record details

Dimensions of Marital Roles in Consumer Decision Making: Revisited.

• Authors : Shuptrine, F. K.¹; Samuelson, G.

Subjects: *Consumer research; *Consumer behavior; *Consumer attitudes

• Source: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p87-91. 5p. 4 Charts, 4 Graphs.

Record details

Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles.

• Authors : Darmen, William R.¹; Perreault Jr., William D.¹

Subjects: *Marketing research; *Consumer research; *Marketing

• Source: Journal of Marketing Research (JMR). Feb1976, Vol. 13 Issue 1, p51-60. 10p. 5 Charts.

Record details

Toward a Sociology of Consumption.

• Authors : Nicosia, Francesco M.¹; Mayer, Robert N.¹

Subjects: *Consumer research; *Decision making; *Marketing research

• Source: Journal of Consumer Research. Sep76, Vol. 3 Issue 2, p65-75. 11p.

Record details

MACROMARKETING.

• Authors : Gross, Walter; Michman, R. D.; Lamb, Charles

Subjects: *Consumer research; *Consumer behavior; *Marketing research

• Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p107-111. 5p.

Record details

Assessing the Effects of Information Disclosure Requirements.

• Authors : Day, George S.¹

Subjects: *Consumer behavior; *Consumer research; *Disclosure

• Source: Journal of Marketing. Apr1976, Vol. 40 Issue 2, p42-52. 11p. 1 Diagram, 2 Charts.

Record details

EXPERIMENTAL DESIGN AND COMMUNICATION RESEARCH.

Subjects: *Behavioral research; *Business communication; *Quantitative researchUnited StatesLazarsfeld, Paul F.; Lewin, Kurt, 1890-1947; Lasswell, Harold D. (Harold Dwight), 1902-1978

• Source: Journal of Business Communication. Fall76, Vol. 14 Issue 1, p13-22. 10p.

Record details

Consumer Attitudes toward and use of Advertising Content in a Small Daily Newspaper.

• Authors : Larkin, Ernest F.¹; Grotta, Gerald L.

Subjects: *Newspaper advertising; *Readership surveys; *Advertising copy

• Source: Journal of Advertising. Winter76, Vol. 5 Issue 1, p28-31. 4p.

Record details