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Academic Journal

Framework of Brand Contestation: Toward Brand Antifragility.

Subjects: *Contestable markets theory; *Branding (Marketing); *Consumer attitudes

  • Source: Journal of Consumer Research. Dec2021, Vol. 48 Issue 4, p682-708. 27p. 3 Diagrams, 2 Charts.

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Academic Journal

One Brand, Many Trajectories: Narrative Navigation in Transmedia.

Subjects: TRANSMEDIA storytelling; BUSINESS names; TELEVISION series

  • Source: Journal of Consumer Research; Dec2021, Vol. 48 Issue 4, p651-681, 31p, 7 Color Photographs, 1 Diagram, 3 Charts

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Academic Journal

Expanding the Agenda of Research on Product Placement: A Commercial Intertext.

Subjects: *Research; *Product placement; *Marketing

  • Source: Journal of Advertising. Jan-Mar2019, Vol. 48 Issue 1, p38-48. 11p. 1 Diagram, 1 Chart.

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  • 1-10 of  124 results for ""RUSSELL, CRISTEL ANTONIA""