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Academic Journal

Predicting the helpfulness of online customer reviews: The role of title features.

Subjects: *Consumers' reviews; Website reviews; Prediction models

  • Source: International Journal of Market Research. May2020, Vol. 62 Issue 3, p272-287. 16p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

Subjects: *Consumers' reviews; *User-generated content; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.

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Academic Journal

People Rely Less on Consumer Reviews for Experiential than Material Purchases.

Subjects: *Consumers' reviews; *Consumption (Economics); *Product qualityAmazon.com Inc. 884745530 Amazon.com Inc. Amazon.com Inc. 884745530 884745530 Amazon.com Inc. 884745530 AMZN

  • Source: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1052-1075. 24p. 3 Color Photographs, 2 Diagrams, 2 Charts, 2 Graphs.

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Academic Journal

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; *Decision making

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p332-352. 21p. 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews.

Subjects: *Product reviews; *Customer satisfaction; *Marketing literature

  • Source: International Journal of Market Research. Mar2020, Vol. 62 Issue 2, p195-215. 21p. 3 Diagrams, 8 Charts, 7 Graphs.

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Academic Journal

Information Processing on Online Review Platforms.

Subjects: *Information processing; *Efficient market theory; *Risk-taking behavior

  • Source: Journal of Management Information Systems. 2019, Vol. 36 Issue 4, p1347-1377. 31p. 1 Black and White Photograph, 1 Diagram, 16 Charts.

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Periodical

Learning in the Thick of It.

Subjects: *Employee reviews; *Job performance; *Command of troopsUnited States. Army

  • Source: Harvard Business Review. 2019 Special Issue, p102-111. 10p. 1 Color Photograph, 1 Chart.

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Periodical

Designing Better Online Review Systems.

Subjects: *Consumers' reviews; *Astroturfing (Social movements); Web design

  • Source: Harvard Business Review. Nov/Dec2019, Vol. 97 Issue 6, p122-129. 8p. 1 Color Photograph, 1 Illustration.

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Academic Journal

Measuring peer effects in sales research: a review of challenges and remedies.

Subjects: *Sales; Literature reviews; Peer teaching

  • Source: Journal of Personal Selling & Sales Management. Sep2019, Vol. 39 Issue 3, p264-274. 11p. 1 Diagram, 2 Charts.

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Academic Journal

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; Narration (Rhetoric)

  • Source: Journal of Consumer Research. Aug2019, Vol. 46 Issue 2, p267-285. 19p. 1 Diagram, 6 Charts, 1 Graph.

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