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Academic Journal

The Polarity of Online Reviews: Prevalence, Drivers and Implications.

Subjects: *Consumers' reviews; *User-generated content; *Consumer behavior

  • Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p853-877. 25p. 1 Diagram, 12 Charts, 6 Graphs.

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Academic Journal

Predicting the helpfulness of online customer reviews: The role of title features.

Subjects: *Consumers' reviews; Website reviews; Prediction models

  • Source: International Journal of Market Research. May2020, Vol. 62 Issue 3, p272-287. 16p. 1 Diagram, 6 Charts, 4 Graphs.

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Academic Journal

People Rely Less on Consumer Reviews for Experiential than Material Purchases.

Subjects: *Consumers' reviews; *Consumption (Economics); *Product qualityAmazon.com Inc. 884745530 Amazon.com Inc. Amazon.com Inc. 884745530 884745530 Amazon.com Inc. 884745530 AMZN

  • Source: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1052-1075. 24p. 3 Color Photographs, 2 Diagrams, 2 Charts, 2 Graphs.

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Academic Journal

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; *Decision making

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p332-352. 21p. 1 Diagram, 3 Charts, 2 Graphs.

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Academic Journal

Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews.

Subjects: *Product reviews; *Customer satisfaction; *Marketing literature

  • Source: International Journal of Market Research. Mar2020, Vol. 62 Issue 2, p195-215. 21p. 3 Diagrams, 8 Charts, 7 Graphs.

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Academic Journal

The Impact of Online Consumer Reviews on Online Sales: The Case-Based Decision Theory Approach.

Subjects: *Consumers' reviews; *Decision theory; *Internet sales

  • Source: Journal of Consumer Policy. Sep2020, Vol. 43 Issue 3, p463-490. 28p. 5 Charts, 5 Graphs.

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The Impact of Online Consumer Reviews on Online Sales: The Case-Based Decision Theory Approach.
Book

Reviews of plasma physics.

Subjects: Plasma (Ionized gases)

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Availability: 1 Holdings
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Academic Journal

Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth.

Subjects: *Word of mouth advertising; *Consumer attitudes; *Consumer price indexes

  • Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p86-108. 23p. 1 Color Photograph, 1 Diagram, 3 Charts, 4 Graphs.

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Academic Journal

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; Narration (Rhetoric)

  • Source: Journal of Consumer Research. Aug2019, Vol. 46 Issue 2, p267-285. 19p. 1 Diagram, 6 Charts, 1 Graph.

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  • 1-10 of  19,335,185 results for ""REVIEWS""