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Academic Journal

Improving Marketing Accountability Through Better Management of the Market Research Process.

Subjects: *Marketing research; *Marketing models; *Customer relations

  • Source: Journal of Marketing Management. Nov99, Vol. 15 Issue 8, p857-880. 24p. 4 Diagrams, 2 Charts.

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Academic Journal

The routing structure of questionnaires.

Subjects: *Marketing research; *Marketing management; Internet questionnaires

  • Source: International Journal of Market Research. Winter1999/2000, Vol. 42 Issue 1, p95-110. 16p. 3 Diagrams, 4 Charts.

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Academic Journal

Does internet research work?

Subjects: *Interviewing in marketing research; *Telephone surveys; *Marketing research

  • Source: International Journal of Market Research. Winter1999/2000, Vol. 42 Issue 1, p51-63. 13p. 7 Charts.

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Academic Journal

Strategic qualitative focus group research--define and articulate our skills or we will be replaced by others.

Subjects: *Marketing research; *Qualitative research; *Focus groupsAustralia

  • Source: International Journal of Market Research. Winter1999/2000, Vol. 42 Issue 1, p17-38. 22p. 2 Diagrams, 3 Charts.

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Academic Journal

Improving the interface between the profession and the university.

Subjects: *Marketing research; Education research; Research methodology

  • Source: International Journal of Market Research. Winter1999/2000, Vol. 42 Issue 1, p3-15. 13p.

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  • 1-10 of  9,272 results for ""RESEARCH""