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Academic Journal

Persona-fied brands: managing branded persons through persona.

Subjects: *Branding (Marketing); *Restaurant management; *MARKETING

  • Source: Journal of Marketing Management. Feb2016, Vol. 32 Issue 1-2, p121-148. 28p. 1 Chart.

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Academic Journal

Conferring Resistance to Digital Disinformation: The Inoculating Influence of Procedural News Knowledge.

Subjects: Disinformation; Resistance (Psychoanalysis); False news (Social media)

  • Source: Journal of Broadcasting & Electronic Media. Sep2019, Vol. 63 Issue 3, p415-432. 18p. 1 Color Photograph.

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  • 1-10 of  898 results for ""Psychoanalysis""