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Academic Journal

Free Shipping Promotions and Product Returns.

Subjects: *Product returns; *Sales promotion; *Internet stores

  • Source: Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p640-658. 19p. 8 Charts.

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Academic Journal

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations.

Subjects: *Elasticity (Economics); *Economic competition; *Pricing

  • Source: Journal of the Academy of Marketing Science. May2020, Vol. 48 Issue 3, p584-605. 22p.

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Academic Journal

Music for free? How free ad-funded downloads affect consumer choice.

Subjects: *Business models; *Conjoint analysis; *Marketing strategy

  • Source: Journal of the Academy of Marketing Science. Oct2011, Vol. 39 Issue 5, p777-794. 18p.

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Academic Journal

Adoption of New Movie Distribution Services on the Internet.

Subjects: *Motion picture industry; Electronic distribution of motion pictures; Motion picture distribution

  • Source: Journal of Media Economics. 2008, Vol. 21 Issue 3, p131-157. 27p. 2 Diagrams, 7 Charts.

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  • 1-7 of  7 results for ""Papies, Dominik""