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Academic Journal

The marketing research curriculum: Closing the practitioner–academic gaps.

Subjects: *Marketing research; *New product development; *Customer satisfaction

  • Source: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p492-501. 10p. 4 Charts.

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Academic Journal

Discriminant validity assessment in marketing research.

Subjects: *Marketing research; *Marketing literature; *Customer satisfaction

  • Source: International Journal of Market Research. Mar2019, Vol. 61 Issue 2, p210-222. 13p. 4 Charts.

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  • 1-10 of  642,439 results for ""Marketing research""