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Academic Journal

Are You Mistaking Facts for Insights?

Subjects: *Marketing research; *Marketing; *Consumer behavior

  • Source: Journal of Advertising Research. Dec2014, Vol. 54 Issue 4, p373-376. 4p.

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Academic Journal

Measuring the Strength Of Color Brand-Name Links.

Subjects: *Brand identification; *Color in marketing; *Bank marketing

  • Source: Journal of Advertising Research. Sep2014, Vol. 54 Issue 3, p313-319. 7p. 2 Charts.

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Academic Journal

Why Do We Share? The Impact of Viral Videos Dramatized to Sell.

Subjects: *Viral marketing; *Internet advertising; *Interactive marketing

  • Source: Journal of Advertising Research. Sep2014, Vol. 54 Issue 3, p292-303. 12p. 2 Diagrams, 3 Charts.

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Academic Journal

Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?

Subjects: *Hispanic American consumers; *Internet marketing; *Cell phone advertising

  • Source: Journal of Advertising Research. Sep2014, Vol. 54 Issue 3, p255-258. 4p. 4 Graphs.

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Academic Journal

How Contagious Is Your Viral Marketing Campaign? A Mathematical Model for Assessing Campaign Performance.

Subjects: *Viral marketing; *Mathematical models of marketing; *Marketing strategy

  • Source: Journal of Advertising Research. Jul2014, Vol. 54 Issue 2, p205-216. 12p. 1 Diagram, 4 Charts, 1 Graph.

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Academic Journal

The Impact of Digital Fingerprinting and Identity Verification on Data Quality.

Subjects: *Marketing research; *Digital signatures; *Electronic authentication

  • Source: Journal of Advertising Research. Sep2014, Vol. 54 Issue 3, p263-269. 7p. 2 Diagrams, 2 Charts.

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  • 1-10 of  81 results for ""Marketing""