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Academic Journal

1. MACROMARKETING.

Subjects: *Marketing; *Advertising; *Consumer preferences

  • Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p123-129. 7p.

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Academic Journal

Marketing Integration for Land Developers.

Subjects: *Integrated marketing; *Real estate developers; *Marketing strategy

  • Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p105-108. 4p. 1 Chart.

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Academic Journal

Approaches to Market Segmentation Analysis.

Subjects: *Market segmentation; *Target marketing; *Consumer behaviorUnited StatesAT&T Inc.

  • Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p67-76. 10p. 1 Diagram, 6 Charts.

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Academic Journal

Benefit Structure Analysis: A New Tool for Product Planning.

Subjects: *Conjoint analysis; *Marketing strategy; *Market segmentation

  • Source: Journal of Marketing. Oct1976, Vol. 40 Issue 4, p23-32. 10p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

MARKETING MIX.

Subjects: *Marketing mix; *Marketing; *Industrial efficiency

  • Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p118-124. 7p.

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Academic Journal

COMMENTS.

Subjects: *Marketing; *Marketing personnel; *Communication in management

  • Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p79-82. 4p.

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  • 1-10 of  836 results for ""Marketing""