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Academic Journal

Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening.

Subjects: *New product development; *Commercial product testing; *Consumer preferences

  • Source: Journal of Marketing Research (JMR). Aug2019, Vol. 56 Issue 4, p637-651. 15p. 3 Charts, 2 Graphs.

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Academic Journal

Touching Products Virtually: Facilitating Consumer Mental Imagery with Gesture Control and Visual Presentation.

Subjects: *Touch screens; Mental imagery; Haptic devices

  • Source: Journal of Management Information Systems. 2019, Vol. 36 Issue 3, p823-854. 32p. 2 Diagrams, 9 Charts, 2 Graphs.

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Academic Journal

The Effect of Mental Imagery on Preoperative Anxiety of Elective Hernia

Subjects: mental imagery; anxiety; surgery

  • Source: Complementary Medicine Journal of Faculty of Nursing and Midwifery, Vol 9, Iss 4, Pp 3930-3939 (2020)

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  • 1-10 of  34,217 results for ""MENTAL imagery""