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Academic Journal

Artificial intelligence in marketing: A systematic literature review.

Subjects: *Marketing strategy; *Artificial intelligence; *Marketing literature

  • Source: International Journal of Market Research. Jan2022, Vol. 64 Issue 1, p38-68. 31p. 2 Diagrams, 7 Charts, 6 Graphs.

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Academic Journal

Marketing Thinking and Doing.

Subjects: *Marketing strategy; *Marketing research; *Marketing education

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p1-6. 6p.

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Academic Journal

Commentary: Omnichannel from a Manufacturer's Perspective.

Subjects: *Marketing research; *Marketing strategy

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p121-125. 5p.

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Academic Journal

Commentary: The Future of Marketing Is Agile.

Subjects: *Marketing strategy; *Marketing research

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p64-67. 4p.

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Academic Journal

Marketing Agility: The Concept, Antecedents, and a Research Agenda.

Subjects: *Business models; *Marketing strategy; *Change

  • Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p35-58. 24p. 1 Color Photograph, 5 Charts.

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  • 1-10 of  152,649 results for ""MARKETING strategy""