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Academic Journal

Open Innovation for Wicked Problems: Using Proximity to Overcome Barriers.

Subjects: *Open innovation; *Location marketing; *Medical care

  • Source: California Management Review. Feb2021, Vol. 63 Issue 2, p62-100. 39p. 2 Diagrams, 5 Charts.

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Academic Journal

Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal.

Subjects: *Scent as a marketing device; *Location marketing; *Consumer preferences

  • Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p315-331. 17p. 1 Diagram, 3 Charts.

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Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

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Academic Journal

In-store location-based marketing with beacons: from inflated expectations to smart use in retailing.

Subjects: *Location marketing; *Market leaders; *Focus groups

  • Source: Journal of Marketing Management. Nov2019, Vol. 35 Issue 15/16, p1514-1541. 28p. 6 Charts, 1 Graph.

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Academic Journal

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence.

Subjects: *Location marketing; *Consumer psychology; Social influence

  • Source: Journal of Marketing. Sep2017, Vol. 81 Issue 5, p49-66. 18p. 2 Diagrams, 10 Charts, 1 Graph.

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Academic Journal

Linguistic Proximity and the Labour Market Performance of Immigrant Men in Canada.

Subjects: *Labor market; *Location marketing; Assimilation of immigrantsCanada

  • Source: LABOUR: Review of Labour Economics & Industrial Relations. Mar2021, Vol. 35 Issue 1, p1-23. 23p.

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  • 1-10 of  4,344 results for ""Location marketing""