Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Your Filters

Content Provider : Business Source Complete Format : Academic Journals Format : Academic Journals Filter by : Author

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

Consumers' Responses to Facebook Advertising across PCs and Mobile Phones: A Model for Assessing the Drivers Of Approach and Avoidance of Facebook Ads.

Authors : LANCELOT MILTGEN, CAROLINE¹ ; CASES, ANNE-SOPHIE² ; RUSSELL, CRISTEL ANTONIA³

Subjects: *Consumer behavior; *Consumer research; *Internet advertisingFacebook (Web resource)

Source: Journal of Advertising Research. Dec2019, Vol. 59 Issue 4, p414-432. 19p.

Read Online Read More Add to Saved list

Academic Journal

Valeur perçue des applications mobiles d'aide à l'achat en magasin : une approche hybride par les coûts et les bénéfices.

Authors : KURTALIQI, Fidan¹ ; LANCELOT MILTGEN, Caroline² ; PANTIN-SOHIER, Gaëlle³

Subjects: *Application stores; *Retail stores; *Value creation

Source: Revue Management et Avenir. sep2019, Issue 111, p123-144. 22p.

Read Online Read More Add to Saved list