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Academic Journal

Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research.

Subjects: *Internet advertising; *Marketing; *Artificial intelligence

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p356-365. 10p. 2 Diagrams, 3 Charts, 1 Graph.

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Academic Journal

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking.

Subjects: *Ad blockers; *Internet advertising; *Advertising

  • Source: Journal of Advertising. Jun/Jul2019, Vol. 48 Issue 3, p302-312. 11p. 1 Color Photograph, 5 Charts, 1 Graph.

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Academic Journal

IJMR Editorial.

Subjects: *Online shopping; *Internet advertising; *Product positioning

  • Source: International Journal of Market Research. Mar2019, Vol. 61 Issue 2, p121-126. 6p.

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Academic Journal

Revenue-based attribution modeling for online advertising.

Subjects: *Internet advertising; *Financial market reaction; *Advertising revenue

  • Source: International Journal of Market Research. Mar2019, Vol. 61 Issue 2, p195-209. 15p. 6 Charts, 2 Graphs.

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Academic Journal

A Decade of Online Advertising Research: What We Learned and What We Need to Know.

Subjects: *Internet advertising; *Marketing; Banners

  • Source: Journal of Advertising. Jan-Mar2019, Vol. 48 Issue 1, p1-13. 13p. 1 Chart, 2 Graphs.

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Academic Journal

What Do We Know About Social-Media Marketing?

Subjects: *Social media in marketing; *Internet advertising

  • Source: Journal of Advertising Research. Dec2019, Vol. 59 Issue 4, p383-384. 2p.

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