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Academic Journal

FACTORS AFFECTING THE USE OF MOBILE ADVERTISING.

Subjects: *Innovation adoption; *Advertising; *Mobile communication systems

  • Source: International Journal of Mobile Marketing. Dec2007, Vol. 2 Issue 2, p21-34. 14p. 1 Color Photograph, 2 Diagrams.

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Periodical

Letters.

Subjects: *LETTERS to the editor; *MARKETING; *DIRECT marketing

  • Source: Advertising Age. 10/18/2004, Vol. 75 Issue 42, p24-24. 3/5p.

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  • 1-10 of  71 results for ""Innovation adoption""