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Academic Journal

Marketing's Contributions to Society.

Subjects: *Industrial management research; *Marketing research; *Industries & society

  • Source: Journal of Marketing. Oct99 Special Issue, Vol. 63 Issue 4, p198-218. 21p. 3 Diagrams, 5 Charts.

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Academic Journal

Advertising Quality in Sales Response Models.

Subjects: *Industrial management; *Communication in marketing; *Industrial publicity

  • Source: Journal of Marketing Research (JMR). Feb1987, Vol. 24 Issue 1, p106-113. 8p. 1 Chart.

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Academic Journal

MARKETERS' PERCEPTIONS OF THE MARKETING PROCESS IN THE EIGHTIES.

Subjects: *Marketing; *Industrial management; *Advertising

  • Source: Journal of Advertising Research. Jun/Jul89, Vol. 29 Issue 3, pRC-9. 8p.

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Academic Journal

RESEARCH MODES AND MANAGEMENT STYLES.

Subjects: *Advertising; *Industrial management; *Management stylesGreat Britain

  • Source: Journal of Advertising Research. Oct/Nov85, Vol. 25 Issue 5, pRC-4-RC-9. 6p.

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Academic Journal

Are You Really Planning Your Marketing?

Subjects: *Marketing planning; *Marketing strategy; *Marketing literature

  • Source: Journal of Marketing. Jan1965, Vol. 29 Issue 1, p1-8. 8p. 1 Black and White Photograph, 2 Diagrams.

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  • 1-10 of  1,835 results for ""Industrial management""