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Academic Journal

‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749.

Subjects: *Newspaper advertising; *Advertising fliers; *Print advertising

  • Source: Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1170-1203. 34p. 1 Color Photograph, 3 Black and White Photographs, 1 Diagram, 5 Charts, 3 Graphs.

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