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Academic Journal

Special edition packaging and its negative effects on search and the shopping experience.

Subjects: *Packaging; Experience; Advice

  • Source: Journal of Marketing Theory & Practice. Spring2020, Vol. 28 Issue 2, p156-172. 17p. 3 Charts.

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Academic Journal

It's Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment.

Subjects: PRODUCT usage; AESTHETICS; STRUGGLE

  • Source: Journal of Consumer Research; Oct2017, Vol. 44 Issue 3, p651-672, 22p, 1 Color Photograph, 3 Charts, 2 Graphs, 1 Map

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  • 1-10 of  169 results for ""Fitzsimons, Gavan J""