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IDEA BANK.

Subjects: *Bank marketing; *Advertising campaigns; *Branding (Marketing)First Citizens Bancshares Inc. (Tennessee) ; Financial Marketing Solutions (Company) ; Sundin Associates Inc. Sundin Associates Inc. Sundin Associates Inc. 091492223

Source: ABA Bank Marketing. May2013, Vol. 45 Issue 4, p6-9. 4p. 4 Color Photographs.

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Periodical

Bank Offers ID Theft Resolution Service as a Way to Differentiate Its Debit Card.

Subjects: *Computer service industry; *Bank security; System identificationDyersburg (Tenn.); TennesseeFirst Citizens Bancshares Inc. (Tennessee)

Source: ABA Bank Marketing. Jan/Feb2008, Vol. 40 Issue 1, p65-65. 2/3p.

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