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Academic Journal

Have Laboratory Experiments Become Detached from Advertiser Goals? A Meta-Analysis.

Subjects: *Industrial research; *Marketing; *Management information systems

  • Source: Journal of Advertising Research. Nov/Dec98, Vol. 38 Issue 6, p15-25. 11p. 1 Black and White Photograph, 2 Diagrams, 3 Charts.

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  • 1-10 of  1,996 results for ""Experiential research""