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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Periodical

Potential Advantages and Disadvantages of Digital Textbooks.

Subjects: Textbooks ; Electronic Books ; Cost Savings Publishing; Teaching Materials

  • Source: Nurse Author & Editor (Blackwell) (NURSE AUTHOR ED (BLACKWELL)), Dec2019; 29(4): 1-8. (8p)

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Periodical

WHAT MAKES NASHVILLE TICK.

Subjects: NASHVILLE Public Library (Tenn.); BOOK format; ELECTRONIC books

  • Source: Publishers Weekly; 2/10/2020, Vol. 267 Issue 6, p(Sp)14-(Sp)29, 9p, 11 Color Photographs

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Periodical

The Top 10 Library Stories of 2019.

Subjects: LIBRARIES -- United States; MACMILLAN Publishers Ltd.; ELECTRONIC books

  • Source: Publishers Weekly; 12/16/2019, Vol. 266 Issue 51, p46-60, 9p, 5 Color Photographs, 2 Black and White Photographs

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Periodical

DOUBLE TAKEThe sincerest form of flattery.

Subjects: *ELECTRONIC books

  • Source: Nation's Restaurant News. 3/9/2020, Vol. 54 Issue 3, pN.PAG-N.PAG. 1p.

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  • 1-10 of  104,714 results for ""Electronic books""