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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Periodical

How to get free books for your Amazon Kindle.

Subjects: ELECTRONIC books; BOOKS

  • Source: PCWorld. Aug2019, Vol. 37 Issue 8, p122-130. 9p. 11 Color Photographs.

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Academic Journal

Herding in the consumption and purchase of digital goods and moderators of the herding bias.

Subjects: *Consumer behavior; *Electronic commerce; *Emerging markets

  • Source: Journal of the Academy of Marketing Science. May2019, Vol. 47 Issue 3, p460-478. 19p.

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  • 1-10 of  83,927 results for ""Electronic books""