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Academic Journal

When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements.

Subjects: *Word of mouth advertising; *Consumers' reviews; *Advertising

  • Source: Journal of Advertising. Aug/Sep2022, Vol. 51 Issue 4, p502-514. 13p. 5 Color Photographs, 1 Diagram, 1 Chart.

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Academic Journal

Extremity Bias in Online Reviews: The Role of Attrition.

Subjects: *Consumers' reviews; *Electronic commerce; *Viral marketing

  • Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p675-695. 21p. 7 Charts, 1 Graph.

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Academic Journal

ASSESSING THE UNACQUAINTED: INFERRED REVIEWER PERSONALITY AND REVIEW HELPFULNESS.

Subjects: *Consumers' reviews; Personality; Helping behavior

  • Source: MIS Quarterly. Sep2021, Vol. 45 Issue 3, p1113-1148. 36p. 3 Diagrams, 10 Charts, 2 Graphs.

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Academic Journal

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews.

Subjects: *User-generated content; *Consumers' reviews; *Retail industry

  • Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p742-761. 20p. 1 Diagram, 15 Charts, 4 Graphs.

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Academic Journal

The Unreliability of Online Review Mechanisms.

Subjects: *Consumers' reviews; *Consumer contracts; *Consumer education

  • Source: Journal of Consumer Policy. Sep2022, Vol. 45 Issue 3, p349-368. 20p.

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  • 1-10 of  3,069 results for ""Consumers' reviews""