Search Results

Filter
  • 1-10 of  191 results for ""Consumer research""
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Effect-Size Estimates: Issues and Problems in Interpretation.

Subjects: *Consumer research; *Planning; Effect sizes (Statistics)

  • Source: Journal of Consumer Research. Sep96, Vol. 23 Issue 2, p89-105. 17p. 2 Charts.

Record details

×
Academic Journal

OBSERVATIONS: TRANSLATING VALUES INTO PRODUCT WANTS.

Subjects: *Consumer research

  • Source: Journal of Advertising Research. Nov/Dec96, Vol. 36 Issue 6, p90-102. 11p. 7 Diagrams, 1 Chart.

Record details

×
Academic Journal

UNDERSTANDING, MEASURING, AND USING BRAND EQUITY.

Subjects: *Consumer research; *Consumer confidence; *Brand choiceGreat Britain

  • Source: Journal of Advertising Research. Nov/Dec96, Vol. 36 Issue 6, p9-21. 13p. 3 Black and White Photographs, 1 Chart, 17 Graphs.

Record details

×
  • 1-10 of  191 results for ""Consumer research""