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Academic Journal

Customer experience: fundamental premises and implications for research.

Subjects: *Customer satisfaction; *Consumer goods; *Consumer attitudes

  • Source: Journal of the Academy of Marketing Science. Jul2020, Vol. 48 Issue 4, p630-648. 19p.

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Academic Journal

Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions.

Subjects: *Purchasing; *Consumer preferences; Consumer behavior research

  • Source: Journal of Consumer Research. Dec2018, Vol. 45 Issue 4, p725-742. 18p. 1 Color Photograph, 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Redefining Confidence for Consumer Behavior Research.

Subjects: *Consumer confidence; *Consumption (Economics); *Consumer research

  • Source: Psychology & Marketing. Jun2014, Vol. 31 Issue 6, p426-439. 14p. 1 Diagram, 2 Charts.

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Academic Journal

EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)

Subjects: consumer behavior; marketing research; focus group research

  • Source: Вестник Донского государственного технического университета, Vol 11, Iss 5, Pp 730-737 (2018)

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Academic Journal

Investigating the impacts of brand experience and service quality.

Subjects: *Quality of service; *Customer relations; *Relationship marketing

  • Source: International Journal of Market Research. 2017, Vol. 59 Issue 6, p707-724. 18p. 2 Diagrams, 6 Charts.

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  • 1-10 of  16,071 results for ""Consumer behavior research""