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  • 1-10 of  162,652 results for ""Consumer behavior""
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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews.

Subjects: *Product quality; *Consumer behavior; *Purchasing

  • Source: Journal of Marketing. Jan2020, Vol. 84 Issue 1, p52-65. 14p. 2 Diagrams, 2 Charts.

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Academic Journal

Farewell.

Subjects: *Consumer behavior; Farewells; Social science research

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p559-565. 7p.

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Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *Consumer behavior; *Discount; *Purchasing

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

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Academic Journal

Mindful Matching: Ordinal Versus Nominal Attributes.

Subjects: *Consumer behavior; *Consumer preferences; Consumption (Economics) & psychology

  • Source: Journal of Marketing Research (JMR). Feb2020, Vol. 57 Issue 1, p134-155. 22p. 5 Charts, 7 Graphs.

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  • 1-10 of  162,652 results for ""Consumer behavior""