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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *Consumer behavior; *Discount prices; *Purchasing

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

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Academic Journal

The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.

Subjects: *Consumer behavior; *Pricing; *Economic competition

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p767-790. 24p. 2 Diagrams.

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Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

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Academic Journal

Farewell.

Subjects: *Consumer behavior; Farewells; Social science research

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p559-565. 7p.

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Academic Journal

IJMR Editorial.

Subjects: *Consumer behavior; *Business planning; *Chief information officers

  • Source: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p459-465. 7p.

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  • 1-10 of  2,829 results for ""Consumer behavior""