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Academic Journal

Farewell.

Subjects: *Consumer behavior; Farewells; Social science research

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p559-565. 7p.

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Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *Consumer behavior; *Discount prices; *Purchasing

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

Celebrity influences on consumer decision making: new insights and research directions.

Subjects: *Consumer behavior; *Marketing executives; Fame

  • Source: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1159-1192. 34p. 2 Diagrams, 4 Charts.

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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

IJMR Editorial.

Subjects: *Consumer behavior; *Business planning; *Chief information officers

  • Source: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p459-465. 7p.

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  • 1-10 of  1,822 results for ""Consumer behavior""