Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

Record details

×
Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *Consumer behavior; *Discount prices; *Purchasing

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

Record details

×
Academic Journal

The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.

Subjects: *Consumer behavior; *Pricing; *Economic competition

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p767-790. 24p. 2 Diagrams.

Record details

×
Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

Record details

×
Academic Journal

Farewell.

Subjects: *Consumer behavior; Farewells; Social science research

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p559-565. 7p.

Record details

×
Academic Journal

IJMR Editorial.

Subjects: *Consumer behavior; *Business planning; *Chief information officers

  • Source: International Journal of Market Research. Sep2019, Vol. 61 Issue 5, p459-465. 7p.

Record details

×
Academic Journal

Celebrity influences on consumer decision making: new insights and research directions.

Subjects: *Consumer behavior; *Marketing executives; Fame

  • Source: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1159-1192. 34p. 2 Diagrams, 4 Charts.

Record details

×
Academic Journal

The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods.

Subjects: *Consumer behavior; *Food labeling; Caloric content of foods

  • Source: Journal of Consumer Research. Oct2019, Vol. 46 Issue 3, p606-619. 14p. 1 Color Photograph, 3 Diagrams, 4 Graphs.

Record details

×
Academic Journal

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.

Subjects: *Consumer behavior; *Monte Carlo method; Randomized response technique

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p345-360. 16p. 8 Charts, 1 Graph.

Record details

×
Academic Journal

The Impact of Economy-Wide Sentiment on Analysts' Research Activities.

Subjects: *Consumer research; *Consumer behavior; *Economic research

  • Source: Journal of Accounting, Auditing & Finance. Jul2019, Vol. 34 Issue 3, p385-410. 26p. 8 Charts.

Record details

×
Academic Journal

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.

Subjects: *Willingness to pay; *Consumer behavior; *Auctions

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p121-138. 18p. 3 Charts.

Record details

×
Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

Record details

×
Academic Journal

IJMR Editorial.

Subjects: *Consumer behavior; Social science research; Human behavior

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p349-355. 7p.

Record details

×
Academic Journal

Mind the gap: Harnessing psychological theory to pension engagement.

Subjects: *Consumer behavior; Psychology

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p447-451. 5p. 3 Diagrams, 1 Graph.

Record details

×
Academic Journal

Comparing conspicuous consumption across different experiential products: Culture and leisure.

Subjects: *Conspicuous consumption; *Consumer behavior; Cultural activities

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p430-446. 17p. 9 Charts.

Record details

×
Academic Journal

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews.

Subjects: *Consumers' reviews; *Consumer behavior; Narration

  • Source: Journal of Consumer Research. Aug2019, Vol. 46 Issue 2, p267-285. 19p. 1 Diagram, 6 Charts, 1 Graph.

Record details

×
  • 1-25 of  761 results for ""Consumer behavior""