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Academic Journal

Competition of Content Acquisition and Distribution Under Consumer Multipurchase.

Subjects: *User-generated content; *Streaming video & television; *Information services

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1066-1084. 19p. 2 Diagrams, 7 Charts.

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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning.

Subjects: *Natural language processing; *Consumer behavior; *Customer orientation

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p918-943. 26p. 6 Diagrams, 8 Charts, 4 Graphs.

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Academic Journal

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment.

Subjects: *Online shopping; *Internet stores; *Internet searching

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p944-959. 16p. 1 Diagram, 11 Charts, 3 Graphs.

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Academic Journal

Was Television Responsible for a New Generation of Smokers?

Subjects: *Consumer behavior; Smoking -- Psychological aspects; Television -- HistoryUnited States

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p689-707. 19p. 3 Charts, 8 Graphs.

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Academic Journal

The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience.

Subjects: *Consumer behavior; *Discount prices; *Purchasing

  • Source: Journal of Consumer Research. Dec2019, Vol. 46 Issue 4, p671-688. 18p. 5 Charts, 1 Graph.

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