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Academic Journal

Antecedents of Attitude Towards Brand Extensions.

Subjects: *Brand extension; *Brand image; *Brand equity

  • Source: IUP Journal of Brand Management. Dec2019, Vol. 16 Issue 4, p29-44. 16p.

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Academic Journal

Brand Authenticity's Influence on Charity Support Intentions.

Subjects: *Brand image; *Brand identification; *Marketing research

  • Source: Journal of Nonprofit & Public Sector Marketing. Nov/Dec2019, Vol. 31 Issue 5, p507-527. 21p. 2 Diagrams, 9 Charts.

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Academic Journal

Getting more likes: the impact of narrative person and brand image on customer–brand interactions.

Subjects: *Brand image; *Customer relationship management; *Social media in marketing

  • Source: Journal of the Academy of Marketing Science. Nov2019, Vol. 47 Issue 6, p1027-1045. 19p.

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Academic Journal

Brand resurrection in an emerging economy.

Subjects: *Integrated marketing; *Brand image; *Marketing research companies

  • Source: Journal of Marketing Communications. Nov2019, Vol. 25 Issue 7, p783-798. 16p. 1 Color Photograph, 4 Charts, 4 Graphs.

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Academic Journal

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications.

Subjects: *Brand image; *Brand evaluation; Pokémon Go

  • Source: Journal of Marketing Communications. Sep2019, Vol. 25 Issue 6, p645-660. 16p. 1 Color Photograph, 2 Charts.

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Academic Journal

It's about our values: How founder's stories influence brand authenticity.

Subjects: *Brand image; *Consumer attitudes; Authenticity (Philosophy)

  • Source: Psychology & Marketing. Nov2019, Vol. 36 Issue 11, p1014-1026. 13p. 1 Diagram, 3 Charts, 4 Graphs.

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Academic Journal

Marka Denkliği ve Marka Aşkı İlişkisi: Kavramsal Bir Bakış.

Subjects: *Brand image; *Brand equity; *Customer satisfaction

  • Source: Bartin University Journal of Faculty of Economics & Administrative Sciences. 2019, Vol. 10 Issue 20, p110-127. 18p.

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