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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

Library Space Information Model Based on GIS -- A Case Study of Shanghai Jiao Tong University.

Subjects: *ACADEMIC libraries; *BOOKS; *CATALOGINGCHINA

  • Source: Information Technology & Libraries. Sep2018, Vol. 37 Issue 3, p99-110. 12p. 6 Diagrams, 1 Graph.

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