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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Academic Journal

Is It a Home Run? Measuring Relative Citation Rates in Accounting Research.

Subjects: *Account books; Relatives; Citation indexes

  • Source: Accounting Horizons. Mar2020, Vol. 34 Issue 1, p67-91. 25p. 7 Charts, 10 Graphs.

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Academic Journal

Fantastical Autography in Asaf Hanuka's The Realist.

  • Source: Shofar: An Interdisciplinary Journal of Jewish Studies; Spring2020, Vol. 38 Issue 1, p146-166, 21p

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  • 1-10 of  3,201,438 results for ""Books""