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Academic Journal

"Paper or Plastic?": How We Pay Influences Post-Transaction Connection.

Subjects: CONSUMER attitudes; CONSUMER psychology; PAYMENT

  • Source: Journal of Consumer Research; Feb2016, Vol. 42 Issue 5, p688-708, 21p, 2 Diagrams, 3 Charts, 4 Graphs

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Academic Journal

The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice.

Subjects: *Consumer research; *Consumer behavior; *Relationship marketing

  • Source: Journal of Consumer Research. Feb2009, Vol. 35 Issue 5, p729-741. 13p. 1 Black and White Photograph, 3 Graphs.

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Academic Journal

Self-Construal, Reference Groups, and Brand Meaning.

Subjects: *Brand choice; *Consumer preferences; *Self-evaluation

  • Source: Journal of Consumer Research. Dec2005, Vol. 32 Issue 3, p378-389. 12p. 1 Chart, 6 Graphs.

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  • 1-10 of  220 results for ""Bettman, James R""