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  • 1-10 of  23 results for ""Baldinger, Allan L.""
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Academic Journal

Why Brands Grow.

Subjects: *Brand choice; *Advertising; *Market share

  • Source: Journal of Advertising Research. Jan/Feb2002, Vol. 42 Issue 1, p7-14. 8p. 8 Charts, 3 Graphs.

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Academic Journal

THE ARF COPY RESEARCH VALIDITY PROJECT.

Subjects: *Marketing; *Advertising copy; *Industrial managementUnited StatesDunn, Ted

  • Source: Journal of Advertising Research. Nov/Dec2000, Vol. 40 Issue 6, p114-135. 22p. 2 Black and White Photographs, 21 Diagrams, 4 Charts.

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Academic Journal

BRAND LOYALTY: THE LINK BETWEEN ATTITUDE AND BEHAVIOR.

Subjects: *Brand choice; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Advertising Research. Nov/Dec96, Vol. 36 Issue 6, p22-34. 13p. 2 Black and White Photographs, 1 Diagram, 1 Chart, 15 Graphs.

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Academic Journal

WHAT CEOs ARE SAYING ABOUT BRAND EQUITY: A CALL TO ACTION FOR RESEARCHERS.

Subjects: *Advertising; *Brand equity; *Brand name products

  • Source: Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, pRC-6-RC-12. 7p. 1 Diagram, 1 Chart, 11 Graphs.

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Academic Journal

Defining and Applying the Brand Equity Concept: Why the Researcher Should Care.

Subjects: *Marketing research; *Consumer research; *Public opinion polls

  • Source: Journal of Advertising Research. Jun/Jul90, Vol. 30 Issue 3, pRC-2-RC-5. 4p. 5 Diagrams, 1 Chart.

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Academic Journal

TRENDS AND ISSUES IN STMs: RESULTS OF AN ARF PILOT PROJECT.

Subjects: *Test marketing; *Advertising

  • Source: Journal of Advertising Research. Oct/Nov88, Vol. 28 Issue 5, Special Section p50-50. 5p.

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Academic Journal

IN SEARCH OF THE HOLY GRAIL: A REJOINDER.

Subjects: *Marketing; *Consumer preferences

  • Source: Journal of Advertising Research. Jan/Feb97, Vol. 37 Issue 1, p18-20. 3p. 1 Chart.

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  • 1-10 of  23 results for ""Baldinger, Allan L.""