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Academic Journal

Big Star Undercover: The Reinforcing Effect of Attenuated Celebrity Endorsers' Faces on Consumers' Brand Memory.

Subjects: *Brand name products; *Consumers; Fame

  • Source: Journal of Advertising. Apr/May2020, Vol. 49 Issue 2, p185-194. 10p. 4 Color Photographs, 2 Charts, 1 Graph.

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Academic Journal

Global Brand Building and Management in the Digital Age.

Subjects: *Brand name products; *Sharing economy; Digital technology

  • Source: Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p13-27. 15p. 2 Charts, 1 Graph.

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Periodical

Pricing Policies That Protect Your Brand.

Subjects: *Pricing; *Brand name products; *Electronic commerce

  • Source: Harvard Business Review. Mar/Apr2020, Vol. 98 Issue 2, p76-83. 8p. 16 Color Photographs, 1 Chart.

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Academic Journal

Company Worth Keeping: Personal Control and Preferences for Brand Leaders.

Subjects: *Brand name products; *Consumer psychology; Agent (Philosophy)

  • Source: Journal of Consumer Research. Feb2020, Vol. 46 Issue 5, p871-886. 16p. 1 Diagram, 3 Graphs.

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Academic Journal

Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.

Subjects: *Brand name products; *Green marketing; Friendship

  • Source: Journal of Advertising. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs.

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Periodical

THE CEO OF CANADA GOOSE ON CREATING A HOMEGROWN LUXURY BRAND.

Subjects: *Brand name products; *Luxuries; *Coat industryCanada Goose Inc.

  • Source: Harvard Business Review. Sep/Oct2019, Vol. 97 Issue 5, p37-41. 5p. 6 Color Photographs.

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Academic Journal

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance.

Subjects: *Corporate sponsorship; *Brand name products; *Sports marketing

  • Source: Journal of Marketing. May2019, Vol. 83 Issue 3, p50-71. 22p. 3 Diagrams, 6 Charts, 2 Graphs.

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Academic Journal

Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products.

Subjects: *Brand name products; *Consumer preferences; *Customer cocreation

  • Source: Journal of Marketing. May2019, Vol. 83 Issue 3, p91-107. 17p. 2 Diagrams, 2 Charts, 3 Graphs.

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  • 1-10 of  179,169 results for ""BRAND name products""