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Academic Journal

Charting New Directions for Marketing.

Subjects: *Marketing research; *Strategic planning; *Industrial management

  • Source: Journal of Marketing. Oct99 Special Issue, Vol. 63 Issue 4, p3-13. 11p.

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Academic Journal

Emotional Trade-Off Difficulty and Choice.

Subjects: *Marketing & psychology; *Consumer behavior; *Mathematical models of decision making

  • Source: Journal of Marketing Research (JMR). May99, Vol. 36 Issue 2, p143-159. 17p. 1 Diagram, 3 Charts.

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Academic Journal

Magazines' Secret Weapon: Media Selection on the Basis of Behavior, as Opposed to Demography.

Subjects: *Consumer behavior; *Broadcasting industry; *Radio (Medium)

  • Source: Journal of Advertising Research. Nov/Dec99, Vol. 39 Issue 6, p53-60. 8p. 1 Black and White Photograph, 7 Charts.

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Academic Journal

The Role of Internal Reference Points in the Category Purchase Decision.

Subjects: *Product coding; *Consumer behavior; *Nondurable goods

  • Source: Journal of Consumer Research. Sep99, Vol. 26 Issue 2, p128-143. 16p. 2 Charts, 3 Graphs.

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Academic Journal

Contemporary Museum Culture and Consumer Behaviour.

Subjects: *Consumer behavior; *Consumer research; *Consumer preferences

  • Source: Journal of Marketing Management. Oct99, Vol. 15 Issue 7, p647-671. 25p.

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  • 1-10 of  3,787 results for ""BEHAVIOR""