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Academic Journal

The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.

Subjects: *Consumer behavior; *Pricing; *Economic competition

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p767-790. 24p. 2 Diagrams.

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  • 1-10 of  88 results for ""Amaldoss, Wilfred""