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Academic Journal

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness.

Subjects: *Advertising effectiveness; Gaze & psychology; Emotions

  • Source: Journal of Consumer Research. Jun2021, Vol. 48 Issue 1, p123-146. 24p. 5 Color Photographs, 1 Diagram, 1 Chart, 3 Graphs.

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Academic Journal

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.

Subjects: *Advertising effectiveness; *Retail industry; *Parent companies

  • Source: Journal of Marketing Research (JMR). Jun2020, Vol. 57 Issue 3, p445-467. 23p. 1 Diagram, 7 Charts, 1 Graph.

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Academic Journal

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness.

Subjects: *Advertising effectiveness; *Consumer behavior; *Consumer preferences

  • Source: Journal of Marketing Communications. Feb2021, Vol. 27 Issue 1, p69-92. 24p. 6 Color Photographs, 4 Graphs.

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  • 1-10 of  34,408 results for ""Advertising effectiveness""