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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework.

Subjects: *Advertisers; *Research; Awareness

  • Source: Journal of Advertising. Jan-Mar2019, Vol. 48 Issue 1, p91-101. 11p. 1 Diagram.

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Academic Journal

Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences.

Subjects: *Native advertising; *Advertising; *Advertisers

  • Source: Journal of Consumer Affairs. Dec2019, Vol. 53 Issue 4, p1421-1442. 22p. 2 Black and White Photographs, 1 Diagram, 4 Charts.

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