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Academic Journal

Anthropomorphic responses to new-to-market logos.

Subjects: *Logos (Symbols); *RESEARCH; *Marketing

  • Source: Journal of Marketing Management. Jan2013, Vol. 29 Issue 1-2, p122-140. 19p. 2 Diagrams, 2 Charts, 1 Graph.

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Periodical

Brand New.

Subjects: *SPORTS team mascots; *BRAND name products; *LOGOS (Symbols)TORONTO (Ont.); CANADATORONTO Blue Jays (Baseball team)

  • Source: Canadian Business. 9/29/2003, Vol. 76 Issue 18, p79-79. 1p. 1 Color Photograph.

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Periodical

WHOSE ICON IS THIS ANYWAY?

Subjects: *ADVERTISING characters; *MASCOTS; *ADVERTISING

  • Source: Advertising Age. 3/24/2008, Vol. 79 Issue 12, p6-6. 1/3p.

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Academic Journal

Exploitation of American Indian Symbols: A First Amendment Analysis.

  • Source: American Indian Quarterly; Spring2008, Vol. 32 Issue 2, p121-140, 20p

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  • 1-10 of  87 results for ""MASCOTS""