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Academic Journal

The JAL Guide to the Professional Literature.

Subjects: *LITERATURE; *BOOK titles; *BIBLIOGRAPHY (Documentation)

  • Source: Journal of Academic Librarianship. May2003, Vol. 29 Issue 3, p194. 8p.

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Academic Journal

Marketing Literature Review.

Subjects: *Marketing literature; *Customer loyalty; *Business ethics

  • Source: Journal of Marketing. Apr2003, Vol. 67 Issue 2, p140-150. 11p.

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Academic Journal

The need for a literature base for religious giving.

Subjects: *Nonprofit organizations; *Public sector; *Associations, institutions, etc.

  • Source: New Directions for Philanthropic Fundraising. Summer2003, Vol. 2003 Issue 40, p51-63. 13p.

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Academic Journal

SalesLitDB: A CLASSIFICATION SYSTEM AND INDEX OF THE SALES-RELATED LITERATURE.

Subjects: *Selling; *Sales management; *Online databases

  • Source: Journal of Personal Selling & Sales Management. Spring2003, Vol. 23 Issue 2, p115-123. 9p.

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Academic Journal

Using Literature to Teach Ethics.

Subjects: *Business ethics; Ethics education; Literature

  • Source: Kentucky Journal of Economics & Business. 2003, Vol. 22, p53-60. 8p.

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  • 1-10 of  97,967 results for ""Literature""