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Academic Journal

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Subjects: *Advertising spending; *Investments; *Stockholders

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p58-80. 23p. 1 Diagram, 4 Charts, 1 Graph.

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  • 1-10 of  6,997,261 results for ""Investments""