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Academic Journal

Suspense and Advertising Responses.

Subjects: *ADVERTISING; *COMMUNICATION in marketing; *TELEVISION advertising

  • Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 1, p35-49. 15p. 1 Diagram, 5 Charts.

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  • 1-1 of  1 results for ""FICTION / Suspense""